Event Marketing

Exhibit Guide & Program

Managed redesign and production of the annual Exhibit Guide & Program for the National Restaurant Association Show.

This is the go to guide for everything happening on and off the show floor. With over two hundred pages of content the layout needed to be user friendly and informative.

Using custom reports from our programming & education vendor, as well as data from the Show website I created tagged layouts to flow data in an easy to read spread. Working closely with our in-house team to make sure all data was up to date as we release to print two weeks before the Show.

The redesign from a stocky heavy black and white book to a full color magazine style spread allowed for full page ads and added over $100k in added sponsorship and advertising opportunities.

To view online:
2019 Exhibit Guide & Program
2018 Exhibit Guide & Program
2017 Exhibit Guide & Program