Building brands through strategy, creative direction, and digital experience.
BRAND STRATEGY & GOVERNANCE
Develop and steward brand standards that translate strategy into clear, actionable guidance for teams across a global organization.
GLOBAL BRAND SYSTEMS
Create scalable visual systems and standards for print and digital assets, ensuring consistency while allowing flexibility across audiences, markets, and channels.
CREATIVE DIRECTION
Translate brand strategy into cohesive visual direction across campaigns, communications, and experiences.
DIGITAL EXPERIENCE
Shape digital experiences and brand guideline platforms that make complex brand systems accessible, useful, and easy to activate.
DESIGN & ART DIRECTION
Develop and oversee visual expression across print, digital, marketing, and communications, balancing brand consistency with audience needs.
CROSS-FUNCTIONAL LEADERSHIP
Partner with brand, creative, marketing, digital, and other teams to align stakeholders and bring brand standards from strategy through execution.
Design
My design approach encompasses everything from initial napkin sketches to refining existing layouts and products, resulting in elevated and sophisticated product designs.
Production
As someone experienced in all creative and project management phases, I possess the skills to transform ideas into reality and effectively organize all aspects of a project.
Process and workflows
My passion lies in creating workflows that not only keep teams in a positive mindset but also facilitate efficient and timely project execution.
Agile workflow
Brand Management
Color Management
Design Thinking
Digital Marketing Strategy
Illustration
Image Retouching
Project Management
UX / UI Design
Visual Design
Web Development
Excellent written, communication, and presentation skills
Fluent in Spanish