CPA Evolution content hub.
The CPA Evolution content hub was launched as the go-to place for CPA students to view current information about how the exam was changing over the year. Since its launch last summer, I continuously redesigned the page to keep up with the changing content. The page served as a reliable resource for CPA Evolution updates, receiving over 20,000 page views, 7,100+ blog article clicks, and 5,200+ PDF downloads, with a focus on content for students. Additionally, I worked on leveraging this content for lead generation and successfully launched an e-book that consolidated this information in one place.