Event Marketing

New England Food Show marketing campaign and branding

The New England Food Show was a smaller regional convention that the National Restaurant Association started to produce. In an effort to elevate the programming of this show a new campaign and branding was implemented. I took the initial idea from our marketing vendor firm and integrated the campaign in all aspects of the show. Starting with ads that were printed in local restaurant focused publications, digital banners that were added to partner websites, and even on the name badges.

The campaign transformed through the years using different pairings of before and after prepared foods and really helped to elevate the convention.